iOS · New

Your brain vs.
The Algorithm.

UghOkay hijacks the doomscroll reflex. Open it instead of TikTok — and it hands you one genuinely useful thing to do.

3:47amwhen it usually ends
1useful thing instead
0infinite feeds
I will be productive today.
🔔99+
UghOkay brain mascot
A documentary, basically

It always starts the same way.

Four panels you've definitely lived through.

01

"I will be productive today."

Focus mode on. Plan written. The hard hat is on. Nothing can go wrong.

02

Then The Algorithm knocks.

"Hey... wanna see a guy restoring a 1947 tractor?" Your brain, weakly: "...yes."

03

"Just one more video."

The phone says "Fine." Six hours later it's 3:47 AM and you two aren't speaking.

04
The turn

"Wait — what would actually help?"

Not 37 tasks. Not the feed. One thing. Ugh. Okay. That's the whole app.

Interactive

Go on. Try to stop.

Scroll down — the phone follows. Watch the clock climb from 11pm to 3:47am until UghOkay steps in.

  • 1The feed never ends. That's the point of it.
  • 2The Algorithm darkens the room as the hours slip.
  • 3Then the brain steps in: Ugh. Okay. Enough.
👇 Keep scrolling — the phone reacts
11:23 PM📶 🔋
Wasted: 0 min
🚜
12k
💬
2
Guy restores a 1947 tractor (Part 7)
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POV: making pasta at 2am for no reason
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I ranked every ice cube tray. Thread 🧵
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20
This is your sign to NOT go to sleep
@thealgorithm · ▶ 8.6M
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23
Guy restores a 1947 tractor (Part 7)
@rustbelt_resto · ▶ 9.7M
🐱
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26
Cat does a backflip. You have to see this.
@catsofchaos · ▶ 10.8M
🍝
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29
POV: making pasta at 2am for no reason
@midnight.eats · ▶ 11.9M
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Top 10 facts that will RUIN your sleep
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Watching this excavator is weirdly relaxing
@heavy_machines · ▶ 13.11M
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38
I ranked every ice cube tray. Thread 🧵
@overthink.it · ▶ 14.12M
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This is your sign to NOT go to sleep
@thealgorithm · ▶ 15.13M

Ugh. Okay. Enough.

It's late. Here's one small thing that actually counts:

How it works

Same reflex. Better payoff.

UghOkay doesn't lecture you. It just sits where the doomscroll used to be.

🧠

Lives on your home screen

A widget right where the feed used to be. Your thumb reaches for the scroll and hits a nudge instead — before you even open the app.

📲

Open it on reflex

Reach for TikTok, land in UghOkay. Same thumb, different room.

Get ONE thing

No 37-item list. One small, doable action, sized for the energy you've actually got. Do it. Done.

Pricing, ugh

Free. Genuinely.

The whole app is free — the widget, the nudges, your activities. Want more than 10 of your own? That's the one thing we charge for. No ads. No account. We don't sell your data to The Algorithm — we're literally the resistance.

Free

Everything. Widget, nudges, up to 10 of your own activities. Works offline.

Unlimited

Unlimited activities. That's the whole upgrade. You just really like options.

The lore

Brain's greatest defeats

Tap any panel. You'll recognise yourself in at least three.

Ugh. Okay.
Let's do one thing.

Free on iOS. The Algorithm is going to be so annoyed.